In recent years, the online search engine that appears par excellence in the consumer's mind whenever a need to purchase arises is usually Amazon. And it is not surprising, because in the Marketplace you can find everything from basic products to any detail that could go unnoticed on the supermarket shelf. Amazon is the sales strategy for all kinds of products, and to sell your brand in the marketplace it is essential to have a strategy.

Tips for making successful products on Amazon

If what you are looking for is to start from scratch in the manufacture of a top-selling gadget it is important to take into account a series of indicators;

1. Identify a need or problem that can be solved through your product or gadget
2. Research similar products on the market and determine how they can be improved
3. Define the features and technical specifications of the gadget. What use it will have and instructions
4. Draw or make a prototype of the gadget. It can be in 3D, through freehand drawing, plan, etc.
5. Select the materials needed for its manufacture. This part will determine the target price and the final quality obtained
6. Build a proto and make the necessary adjustments to the initial proto until a product suitable for mass production is obtained
7. Hire a manufacturer that provides you with solutions and gives you confidence to start development
8. At Pinexports we recommend always obtaining a sample to guarantee that the proto is the correct one to develop, avoiding later problems when marketing the product
9. Register the product and brand in entities such as the EUIPO to protect intellectual property and avoid plagiarism

What is a gadget?

A gadget is a small, handy object that has a specific function. It is an electronic or mechanical device that is used to facilitate work or daily life. Gadgets are usually portable and have an attractive and functional design.

Gadget manufacturing trends to sell on Amazon

The market for gadgets to sell online is growing every day. However, among the white-label products that you can manufacture to later sell on Amazon and gradually scale your brand, you can select a wide variety of the following electronic gadgets.

• Mobile devices: Smartphones, tablets, smartwatches and digital devices.
• Small household appliances: Coffee makers, blenders, hand vacuum cleaners, kitchen items or that facilitate day-to-day work at home.
• Audio and video players: MP3 players, Bluetooth speakers, game consoles, etc.
• Cameras and photographic accessories: sports cameras, drones, gimbals.
• Wearables: smartwatches, activity bracelets, virtual reality glasses.
• Home automation devices: these include smart thermostats, light switches, security systems.
• Home Gadgets: cleaning robots, smart lamps, air conditioning systems.
• Productivity devices: electronic diaries, wireless keyboards, digital pens.

The best way to optimize product listings on Amazon is to identify a need within a niche. Once detected, we recommend informing the customer and enhancing the quality of the product through a product marketing strategy, merging the advertising offered by the Marketplace together with Google Shopping.

What certificates do I need to sell my gadgets on Amazon?

Depending on the product chosen for sale, the certificates required by Amazon regulations must be reviewed and the country where it is marketed must be taken into account, since regulations vary between EU member countries. In general, most products must comply with the certificates that you will find below:

CE Certification 

The CE is a European conformity mark indicating that a product complies with European health and safety standards.

FCC Certification 

The FCC is a United States federal agency that regulates electronic devices. It may be necessary to obtain an FCC certification to sell your gadgets on Amazon.

RoHS 

Certification RoHS is a European directive that limits the use of toxic materials in electronic products from third countries.

Declaration of conformity

It is a document in which a manufacturer affirms that its product complies with the safety requirements and applicable regulations.

4 Tips for Making Gadgets that Succeed at Amazon

The most important thing for a product to succeed in the Marketplace and for you not to have problems marketing it, is that it complies with all the regulations and requirements of each country in which it is going to be marketed.

1. Before manufacturing your product, create a marketing strategy

Each country has its own sales regulations. Product regulations and standards are not the same on amazon.es as on amazon.fr, for example.

You can start your brand in Spain and later scale to other European countries, a truly feasible option through Amazon, but you must take into account that the product must comply with the required labeling and pass legislation in force at the time of publication of the listing.

In addition, products that require mandatory certification must bear the required seal, either on the product or on the packaging.




2. Check what standards and regulations your product requires in the market
   

Second, you need to make sure that the product complies with the relevant safety and quality regulations and standards. Depending on the product, it may require specific certifications, as well as the sale of electronic products in some countries requires the certification of the Federal Communications Commission (FCC) and the European Certification (CE). Other required certifications can be UL certification or FDA certification, among others.

At the moment of requesting the manufacture of a product or gadget for its subsequent commercialization, from Pinexports we recommend that it be a priority requirement that the manufacturer be able to take charge of obtaining the certifications suitable for its final sale, saving the buyer a complex process and that it can be prolonged in time.




3. Have the documentation of your product at your disposal before marketing it

Sometimes stock breaks occur in products for sale on Amazon due to not having the necessary documentation available to the platform, in the event of an incident with a customer or defect.

Once the certifications have been obtained along with the updated documentation, it must be available to upload to the Marketplace. If any regulations or regulations change, the product documentation must be updated, as an example we can detail the change in current regulations with the ROHS and WEEE certification.

Sometimes, Amazon may request the seller of the product to send physical samples to perform quality tests and certify that it complies with all regulations.




4. Upload your product listing to Amazon for approval

For this, it will be essential to identify that it complies with the regulations and that it is categorized in the corresponding product category. Otherwise, Amazon may ask you to restore the product's properties or directly remove the listing. For example, a gadget from the “home automation device” category such as a smart light bulb should be in the “Lighting” section.